But gone are the days of primitive slogans

Geert Wilders in the Netherlands, a motley bunch of neo-Nazis in Austria, the British National Party, the Swiss People's Party or SVP, Umberto Bossi in Italy's Northern League, as well as far-right parties in Finland, Belgium, Hungary, Denmark and Greece, are preaching a furious nationalism and earning the ear of the disillusioned. But gone are the days of primitive slogans, bovver boots, shaved heads and angry rallies. In an era of the internet and increasingly sophisticated campaign techniques, splinter parties have made huge inroads into exploiting national insecurity as Western governments - including Australia's - grapple to administer dwindling resources while balancing the needs of long-time citizens against those of newer arrivals. Twice divorced, openly pro-abortion and a single mother of three - Jehanne, 12 (named after Joan of Arc, symbol of the National Front chosen by Le Pen snr) and 11-year-old twins, Louis and Mathilde - Le Pen has sought to woo women juggling work and family in an increasingly insecure labour market. She may have been brought up in a palatial Parisian home but she has created a credible ''ordinary'' persona. (Significantly, Le Pen also talks about women and Islam using vernacular such as women's rights and ''women victims'', more palatable language for a new generation that may be less sympathetic to overt attacks on the veil.) ''People are aware that I am a real person. I am tangible with the same difficulties I see the decline in schooling standardsthat as parents we suffer this terror of consumerism besetting our children, the culture of individualism, the loss of moral Rosetta Stone Latin America Spanish bearings.'' Her core electorate is the disillusioned French blue-collar worker who traditionally might have also supported the extreme left. In 2007 Nicolas Sarkozy and his centre-right Union for a Popular Movement, or UMP, harnessed this core of the electorate, attacking immigration and talking tough on crime to an increasingly insecure working class. This time Sarkozy has managed to alienate nearly all facets of French society: the workers are disillusioned and increasingly xenophobic as unemployment reaches 10 per cent; the white-collar middle class has taken to the streets, furious at the erosion of working conditions and pensions under necessary austerity plans; the wealthy and business class are wrestling new taxes, nicknaming their President ''Bling Bling'' for his perceived vulgarity, nepotism and lack of statesmanship. For Le Pen this is electoral manna from heaven. The left, increasingly viewed as advocating for the civil service and middle class, is divided and disorganised while Sarkozy's own push to the right has alienated his centrist support. Le Pen has slipped through with promises to ban non-citizens from all social welfare, from hospital care to schooling. Foreign-born, naturalised citizens would be forcibly repatriated if unemployed ''too long''. She says her people are seeing this ''great nation collapse''. ''They see their education system collapse, manufacturing industry is going down the drain, the farming sector is going down the drain, French cultural and diplomatic influence is disappearing. This generatesa great sense of injustice and feeling of unfairness. ''France needs to remain a generous country. But to do so, it must remain France.''

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